A STEP FORWARD IN
VIETNAM HIGH QUALITY GOODs
A short
documentary
Feat
CHO CHOI CREATIVE
Artist
Profile/
_
IDEA:
Evolution
About Artist
We don't dare to call ourselves artists! We're just design lovers,
using design to bring ideas to the real world and give them a life of their own.
The
Interview/
_
10.2020
"The development of Vietnamese brands is similar to evolution in humans.
Inspired by human evolution, Cho Choi wants to recreate the development of Vietnamese brands over the years. The shapes represent their transformation and development: The circle for the very first cells that create life; The hexagon for the various different factors that shape the step forward; The star, bearing resemblance to the Vietnamese flag, for the Vietnamese people, proud of the products they have created and shining. In the space around the Tower, we see familiar slogans and brand images in the area of Vietnamese consumers, proving the trust in quality, as well as the number of users confidently using that brand.
With Cho Choi, the development of Vietnamese brands is similar to evolution in humans.
At birth, we are young and fragile; as we grow older, we have more friends (customers) and love to experience and explores new things; as an adult, we’re more stable in our thoughts, able to think further, know when to speak up, when to stay calm, more aware of our core values, and are loved by many. We see that the Vietnamese brands are getting better and are closer to the needs of Vietnamese people. In the future, if the quality of products continue to strengthen, more Vietnamese people will choose Vietnamese goods.
"
If productquality continues to strengthen,more Vietnamese peoplewill choose Vietnamese goods.
Cho Choi was born and found adorable companions to roam together and play with.
Thank you for inviting Cho Choi to participate in such a big and meaningful project.
Thanks Cho choi Creative
for creating a work of art honoring one of the country's 40 steps forward.
What is Vietnam’s proudest step for you?
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